PIXELWORKSHD
Mission Statement:

PixelworksHD will provide quality footage and images for the exclusive use of Multimedia Graphic Networks and their affiliated News partners at an affordable price. Clients are licensed to use these images within their given market. Finding the right image for your news stories can be a time consuming and difficult task. PixelworksHD Online maintains one of the most comprehensive libraries of news graphic images on the Internet. With thousands of contemporary news images available via "Key Word" search, we make it easy to find just the right image to illustrate any story you may be covering.
We will be a leader in Broadcast design and inovative producer of topical news graphics for hundreds of television stations in virtually every market in the United states and Canada. PixelworksHD has state-of-the-art distribution methods in keeping with their goal to continually improve their products and services.
Cost - Subscribers can pay a flat monthly fee for unlimited access to pixelworksHD online or by credits. The fee is established based upon the market size of the station, newspaper or publication.
PixelworksHD does not only distribute graphics, but also the work of other artists through a crowd sourcing business model that taps into the best talent nationwide. Stations may reduce their monthly rate 50 percent by sending MGN Online news elements from their station. Images must be of a good quality, copyright free and may be sent to MGN via e-mail or FTP

THE BIG IDEA:

My brother and I have backgrounds in Broadcast News. We have worked for NBC Artworks, TXCN, HGTV, KXAN-NBC, and ABC affiliates.
We started out as Graphic Artist, Designers and on to Art Directors. So we have some extensive experiences in the News Graphic world.

The niche that I am wanting to cater to are the graphic artists, producers and editors at local TV stations and Cable Networks. Currently News and cable broadcast companies rely on Graphic Artist, Producers and Editors for graphic creation and content. These days they rely more and more on Producers and Editors to fill graphic needs. These professionals rely on web sites like AP graphics bank, Eyewire, Getty images, istockphoto, mgnonline, and other stock houses for creative content. Some of the problems with these web services are Pricing, Relevance for News, Format, Quality and limited rights to use. These are concerns in my experience being in the graphic News world Art depts and in talking with artist in the industry.

AP Graphics is used the most. It offers News relevance but lacks in Quality and Format and affordability because not every TV station can afford the expensive contract. 
Stock houses like Getty and Corbis have excellent Quality and format but are also expensive and sometimes have limited usage rights. 
Footage houses like Eyewire and Photodisk have excellent Quality and format but are also expensive and sometimes have limited usage rights and relevance for News. 
iStockphoto has been a BIG hit with Graphic Artist for the quality & pricing, but lacks the News Relevance needed most of the time. 
mgnonline is a good model for graphic artist but lacks the affordabilty and quality sometimes. This site would be our competitor for the most part.

My idea is to use the model of iStockphoto, delivering content through crowd sourcing of reviewed artist/designers with specific skills oriented for the News industry at an affordable price for the professionals in the News industry.  Eventually we  would have added sections of graphics that would pertain to,
Lower third banners, static & animated 
OTS (over the shoulder) 
Side bars 
Informational Full Screens. 
Lower Third Promos. 
Tickers and video skin sponsors 
Show Package opens for general topics such as, Health, Crime, Business,Holidays,Politics,Sports & Entertainment.

The website would be a hybrid of:
http://www.mgnonline.com/
http://gb.ap.org/texis/gb/results.html
http://www.istockphoto.com/index.php

MARKETING:
My brother and I together have about 18 years of News background. In this time we still keep in touch with our professional peers and friends in the news world. These contacts are a make up of Artist, Producer, News Directors, Anchors, Engineers and Art Directors. These contacts would be the marketing starting point for the web venture. 

Digital Business strategy
Comprehensive Digital Business Strategy
Building Enterprise-Wide Engagement Capability
Developing a Digital Driven Company:
Culture, Structure.
Marketing, Sales, and Services:
step 1: Organize around customer engagement.
Step 2: Converse with  your Customers.
Innovation: Commit to Openness, Speed, and Crowds.
Strategy Execution: Capitalize on what your organization already knows.
Human Capitol:
Expect Real-Time resumes and create a twenty first century workplace.