What is Editorial Use?
"Editorial Use" means that an image will be used as a descriptive visual reference. An Editorial image shows a specific person, place, thing, or event — people use them to give examples of those specific people, places, things, or events.
Technically, every image at iStock right now is already 'editorial', in that the standard content license agreement allows for editorial use. For the first time, we will be licensing images that can only be used this way. The Editorial Use Only license means that the image cannot be used for commercial advertising purposes.
An Editorial Use Only image can be used:
• In a newspaper or magazine article
• On a blog or website for descriptive purposes
• In a non-commercial presentation
Example: You are giving a slideshow presentation about your company's recent business trip to Berlin. You add some photographs you took of the office and your German coworkers. You also download an image of the Brandenburg Gate from iStockphoto to add some context about the city of Berlin for the audience. This is an acceptable usage of an Editorial Use Only photograph.
Example: You are publishing a magazine article about guitars. You can find images of the particular brands and models discussed in the piece at iStockphoto and use them.
An Editorial Use Only image cannot be used:
• In any kind of advertising or promotional material.
• For any 'advertorial' purposes, ie: in sections or supplements in relation to which you receive a fee from a third party advisor or sponsor.
Example: Your company is launching a new product in the German market. You download an image of the Brandenburg Gate from iStockphoto and have a graphic designer add posters to the walls for the new product with Photoshop. You use this image in an email ad campaign. This is not acceptable editorial use.